Case study / 04
Production Furniture
Brand Website
A production furniture brand website built around product and category discovery, brand presentation, and enquiry generation.
Type
Brand website
Platform
Next.js web
Status
Production client website
Stack
Next.js · Cloudinary · Netlify · Cloudflare
Overview
A furniture and manufacturing brand needed a professional web presence with clear product paths and enquiry routes.
SteelMade is a media-heavy production website: responsive brand presentation, product and category navigation, and quote-oriented flows that turn visitors into enquiries.
System architecture
Presentation
Responsive brand layout
Media
Cloudinary
Product
Category + product navigation
Conversion
Enquiry flows
Deployment
Netlify + Cloudflare
Delivery
Production client site
Problem
The brand had no web presence that presented products well or captured enquiries.
What it does
- Product and category discovery
- Brand presentation
- Responsive layout
- Quote / enquiry-focused flows
What this proves
- Real client delivery in production.
- Media-heavy brand website architecture.
- Deployment workflow across Netlify and Cloudflare.
- Client-facing business outcomes, not just builds.